When the pandemic shut down live shows, the NH7 Weekender team pivoted to a full digital edition.

Working with Aaquib Wani Design, I built clay-textured 3D stages, interactive sponsor zones, and a virtual festival map that let fans hop between sets online.

Each stage carried Bacardi’s bat icon in playful ways: bottle caps became amphitheatre seats, sugar-cane fibres wrapped speaker stacks.

Real-time previews in Cinema 4d’s physical renderer kept load times low; final renders from Redshift filled social teasers and press kits.

The event drew more than 1 million concurrent viewers and kept the festival spirit alive in lockdown.