To boost brand presence inside Major League Soccer venues Pixlsauce commissioned a set of scoreboard loops and ribbon wraps for Discount Tire.

We designed tyre-tread patterns that morph into club badges, then disintegrate into rubber dust when goals are scored.

Each animation was tailored to the exact pixel dimensions of seven stadium LED systems, some as long as a hundred metres.

A Houdini instancing rig kept file sizes lean, and final ProRes files were delivered two weeks after kickoff.