As in-house art director I helped shape Gully Gang’s look across tour visuals, merch drops, and music-video VFX.

We built a modular Houdini toolkit that created glitch-style lyric loops, billboard renders for various releases, and Instagram teasers for drops.

Each asset slots into a shared ACES pipeline so junior designers can swap colours and Urdu type without breaking grade.

The system supported weekly single releases and pushed an announcement film for DIVINE’s upcoming world tour.