Hot Wheels × Daniel Arsham
Year:
2023
Role:
Lead Motion Designer
Client:
Mattel, Highsnobiety
About

Mattel and Highsnobiety asked for a teaser series to launch Daniel Arsham’s eroded Hot Wheels collectibles.

Over six months our team modelled the die-cast cars, sculpted crystal cavities, and built a desert-white gallery that feels half sand, half museum. Camera passes shift between factory-fresh paint and slow disintegration, echoing Arsham’s “Relics of the Future”.

Houdini handled fracture rigs, Cinema 4D set animation, and Redshift rendered 4 K frames for web and retail screens.

The clips introduced the collection and sold out the first drop in twenty-four hours.