McLaren × TUMI
Year:
2023
Role:
Lead Motion Designer
Client:
Tumi
About

Responsibilities - Concept Development and Storyboarding, 3D Modelling and Animation, Art Direction, Look - Dev, Animation and Post Production

Our team produced a 20-second social short to introduce TUMI’s 19° Aluminium FedEx Cup case.

The film combines precise macro views—metal ribs, locks, and the trophy cradle—with abstract shots that echo East Lake’s pine edge and Atlanta’s skyline.

Fast cuts build to a steady hero frame of the trophy secured inside the case.

This project set the visual rhythm and the Houdini → Cinema 4D → Redshift workflow later used for the two LPGA follow-ups.