Responsibilities - Concept Development and Storyboarding, 3D Modelling and Animation, Art Direction, Look - Dev, Animation and Post Production
‍

Timeline - 2 months 
‍

TUMI asked us to drop the 19 Degree Aluminum line into everyday social feeds through quick, imaginative shorts. We answered with three pieces, each under 15 seconds, built in 3D and composited into real Manhattan footage.

‍

The Runway Bag

A rolling trunk glides across the arrivals hall, folds into a jet, and lifts off over the tarmac. Viewers loved the playful escape fantasy; the clip cleared three million impressions in its first week.

‍

The Photocopy

Artist Voidz led this concept. We supplied the detailed suitcase model he needed, then he placed a TUMI case on a curbside copier. As pages feed through, perfect aluminum duplicates float up and scatter city light, hinting at work-life balance.

‍

Domino Effect

Dozens of briefcases tumble along a Midtown crosswalk like polished dominoes, transforming a routine commute into a chain-reaction spectacle.

‍

All three shorts use handheld-style cameras, subtle ambient sound, and a Houdini → Cinema 4D → Redshift pipeline that locks CG lighting to the live-action plates. Together they keep the bags moving inside the rhythm of urban travel.