Wella wanted a one-minute film that shows the science behind Koleston Perfect ME+ hair colour.

We simulated realistic strands in Houdini, dyed them along pigment pathways, then zoomed to molecular level where shine particles lock into the cuticle. A split-screen flow lets viewers compare untreated and treated fibres in real time.

Brand Movers provided storyboards, we handled look-dev, animation, and full post.

The film premiered at Wella World Studio and was sliced into ten-second explainers for TikTok, boosting product-page dwell time by forty percent.